Each year, a portion of every license fee funds an unlicensed activity media campaign.  Unlicensed activity advertisements are designed to educate the public and prevent unlicensed activity. The department strives to create ads that are creative and eye-catching and works to find new ways to communicate with the public about unlicensed activity.  All creative development and design work for the campaigns are done by department staff.  The department produces several ads each year tailored to each profession that run online, in print and in movie theaters and buses across the state.

2014-2015 Unlicensed Activity Media Campaign

2014-2015 UNLICENSED ACTIVITY MEDIA CAMPAIGN

General Print   Florida Trend Palm Beach Post South Florida Sun-Sentinel Ft. Myers News-Press Tampa Bay Times Miami Herald 850 Magazine Tallahassee Magazine Emerald Coast Magazine Florida Community Association Journal hire a licensed professional   Hire a Licensed Community Association Manager
General Digital, Radio & TV   News-Press.com Palmbeachpost.com Sun-sentinel.com Miamiherald.com Tampabay.com   Radio (statewide in English & Spanish): Florida Association of Broadcasters   TV (statewide in English & Spanish): Florida Association of Broadcasters Hire a Licensed Professional - Banner   Hire a Licensed Professional - ad
General Billboard – statewide Get the Job Done Right - Billboard
CPA Print   Florida Trend Jacksonville Business Journal Orlando Business Journal Tampa Bay Business Journal South Florida Business Journal 850 Magazine Tallahassee Magazine Emerald Coast Magazine Tax Season - CPA - Print   Hire a Licensed CPA - Print
CPA Digital and Radio   Florida News Network station websites statewide   Florida Business Journals online   Radio (statewide in English & Spanish): Florida News Network Hire a Licensed CPA - Radio Ad
CPA Billboard – statewide Hire a Licensed CPA - Billboard
Real Estate Print   Florida Trend Florida REALTOR Magazine Emerald Coast Magazine 850 Magazine Homes & Land of Northeast Florida Homes & Land of Treasure Coast Homes & Land of Pinellas, Manatee Co. Homes & Land of Sarasota Homes & Land of Greater Orlando Hire a Licensed Real Estate Professional - Print   Hire a Licensed Real Estate Professional Ad
Real Estate Digital and Radio   Florida News Network station websites statewide   Floridarealtors.com Florida REALTOR daily e-newsletter   Radio (statewide in English & Spanish): Florida News Network Real Estate - Digital Ad   Hire a Licensed Real Estate Professional - Radio Ad
Real Estate Billboard – Statewide Real Estate - Billboard

2013-2014 Unlicensed Activity Media Campaign

No Information

2012-2013 Unlicensed Activity Media Campaign

CPA STUDENT VIDEO PSA CONTEST

ImPostulators Poster

2011-2012 Unlicensed Activity Media Campaign

DIGITAL, PRINT AND BILLBOARD

General Billboard Hire a licensed professional. Visit www.MyFloridaLicense.com
General Digital Hire a licensed professional. Visit www.MyFloridaLicense.com Hire a licensed professional. Visit www.MyFloridaLicense.com Hire a licensed professional. Visit www.MyFloridaLicense.com
CPA Billboard Hiring a CPA? Check licenses at www.myfloridalicense.com
CPA Digital Hiring a CPA? Check licenses at www.myfloridalicense.com Hiring a CPA? Check licenses at www.myfloridalicense.com Hiring a CPA? Check licenses at www.myfloridalicense.com
CPA Digital Advertising with Florida Institute of Certified Public Accountants Hiring a CPA? Check licenses at www.myfloridalicense.com
Realtor Digital Hiring a real estate professional? Check licenses at www.myfloridalicense.com.
Realtor Print Hiring a real estate professional? Check licenses at www.myfloridalicense.com.

2010-2011 Unlicensed Activity Media Campaign

ONLINE, PRINT AND MORE

Zillow Online Advertising

  • Real Estate
TampaBay.com Jacksonville.com
MiamiHerald.com  
FOX TV Orlando Hiring a contractor? Check licenses first. My Florida License dot com. Florida Department of Business and Professional Regulation. Hiring a contractor? Check licenses first. My Florida License dot com
Florida Realtor Magazine

  • Print
  • Online banner
Protect Homebuyers. Protect your profession. Report unlicensed activity. 850-487-1395. My Florida License dot com. Florida Department of Business and Professional Regulation.
Statewide Bus Advertising

  • Construction
  • Cosmetology

Locations:

  • Ft. Lauderdale
  • Miami
  • Orlando
  • Tampa
  • Tallahassee
Hiring a contractor? Check licenses first. Report unlicensed activity. www.My Florida License dot com Making an Appointment with a Cosmetologist? Check Licenses First. Report unlicensed activity. Visit www.MyFloridaLicense.com

2009-2010 Unlicensed Activity Media Campaign

ONLINE, PRINT AND MORE

Florida Trend Magazine e-Newsletter advertising

  • CPAs
  • Construction/Cosmetology

       
Certified Public Accountants Banner Display  Certified Public Accountants banner
Movie Theater Advertising

  • Construction
  • Cosmetology/Barbers

Location:

  • Ft. Lauderdale
  • Sunrise
  • Plantation
  • N. Miami Beach
  • Boca Raton
  • Panama City
  • Seminole
  • Orlando
  • Tallahassee
  • Lakeland
  • Venice
  • Tampa
  • St. Petersburg
  • Amelia (Jax)
  • Pensacola
  • Lake Mary (Orl)
Hire a contractor. Check licenses first. www dot my florida license dot com More than your style is as stake. Check your barber or cosmetologist's license. Report unlicensed activity. Visit My Florida License dot com.
Florida Realtor Magazine

  • Real Estate
Protect you profession, report unlicensed real estate activity Visit www dot my florida license dot com or Call 1-866- 532-1440
Zillow OnLine Advertising

  • Real Estate
Google AdWords
  • CPAs
  • Real Estate
  • Veterinarians
  • Auctioneers
  • Geologists
  • Landscape Architects
  • Employee Leasing
  • Athlete Agents
  • Pilots
  • Talent Agents
Business Journal

  • CPA

Locations:

  • Tampa
  • Orlando
  • South Florida

CPA ad CPA ad CPA ad

CLICK ON THE THUMBNAIL ABOVE TO VIEW A SCREEN SHOT.

Statewide Bus Wraps

  • Cosmetology/Barbers
  • Construction
  • Real Estate

Locations:

  • Orlando
  • Ft. Lauderdale
  • Miami
  • Jacksonville
  • Tampa
  • Tallahassee
Hire a Contractor. Check Licenses First. www dot My Florida License dot com Report unlicensed activity toll-free 1-866-532-1440 More than your style is at stake! Check your barber or cosmetologist's license. Report unlicensed activity. Visit My Florida License dot com. Real Estate bus advertisment

DBPR Bus ad

DBPR Bus ad

RADIO AND TELEVISION

DBPR is running television and radio public service announcements targeting unlicensed certified public accounting, real estate and construction.  These dynamic PSAs will be running on Florida broadcast television and radio stations.  DBPR will also be using Florida Public Broadcasting underwriting to educate consumers about unlicensed activity.
Florida Association of Broadcasters

  • Real Estate
Real Estate Public Service Announcements
Florida Public Broadcasting

  • CPAs
  • Real Estate

2008-2009 Unlicensed Activity Media Campaign

ONLINE, PRINT AND MORE

Movie Theater Advertising Real Estate Movie theater adCosmetology movie theater ad

Real Estate Ad in the movie theatercosmetology ad in the movie theater

Bus Wraps and Bus Advertising Cosmetology bus wrap ads

Construction bus wrap ads

Cosmetology ad on a bus in MiamiConstruction ad on a bus

Mall Displays Csmetology mall display
Google Adwords Try it out. Visit Google.com and type “accountant” or “real estate.”

By the end of the fiscal year, Google Adwords will run for the following professions:Architects, Veterinarians, Surveyor and Mappers, Auctioneers, Geologists, Landscape Architects, Employee Leasing, Athlete Agents, Pilots, and Talent Agents. 

Google targeted search-based advertising
Business Journals online advertising

Tampa Bay

South Florida

Orlando

Florida Trend
E-newsletter
Homes and Land Magazine Real Estate ad in Homes and Land magazine

RADIO AND TELEVISION

In addition to the “Ugly Business” campaign, DBPR is running television and radio public service announcements targeting unlicensed certified public accounting, real estate and construction.  These dynamic PSAs will be running on Florida broadcast television and radio stations.  DBPR will also be using Florida Public Broadcasting underwriting to educate consumers about unlicensed activity.
Florida Public Broadcasting Service The Department of Business and Professional Regulation, committed to educating Floridians that the unlicensed practice of certified public accounting is a crime. Information about a certified public accountant’s licensing status can be found at MyFloridaLicense.com.
Florida Association of Broadcasters Real Estate Public Service Announcements

 

Google Radio In addition, audio from the four public service announcements above ran on Google Radio.

2007-2008 Unlicensed Activity Media Campaign

ONLINE, PRINT AND MORE

Mall Displays

Miami/Ft Lauderdale

Orlando

Tallahassee

Tampa/St. Petersburg

Cosmetology mall displayMall display
Trade Show Banners DBPR bannerOnLine services bannerProfessions bannerULA banner
Real Estate Banners Real Estate bannerReal Estate ULA banner
City and Metro Magazines

Tampa Metro Magazine

Miami Magazine

Jacksonville Magazine

Boca Life, Palm Beacher, Gold Coast, Ft Lauderdale

City magazine adcity magazine ad
Newspaper Print Advertising

Miami Herald

St. Petersburg Times

South Florida Sun Sentinel

Orlando Sentinel

Tampa Tribune

Newspaper ad
Newspaper On-line Advertising

Real Estate

Miamiherald.com

Sptimes.com

Sun Sentinel.com

Os.com

Tbo.com

 

Newspaper On-line Advertising

Real Estate (Spanish)

Elnuevo.com

 

Homes and Land Magazines

Broward

Greater Orlando

Tampa Bay

Northeast Florida

Brevard County

Florida’s Treasure Coast

New Symrna Beach

Palm Coast/Flagler Beach

Panama City and the Beaches

Pensacola
SW Florida Lee & Charlotte County

Florida Platinum Coast

St. Augustine

Tallahassee

Emerald Coast

Florida Keys

Nature Coast

Palm Beaches

Newspaper ad
Business Journals On-line Advertising – Certified Public Accounting

Tampa Bay Business Journal

South Florida Business Journal

Orlando Business Journal

CPA on-line ad
Google Ad Words Try it out. Visit Google.com and type “accountant

RADIO AND TELEVISION

Florida Association of Broadcasters Developed to run 2008-09: Real Estate Public Service Announcements