October 9, 2009

Dear Friends:

I've been at the helm of the Division of Alcoholic Beverages and Tobacco for nearly two months, and I've observed how much of an impact we can have if we work with our alcoholic beverage retailers toward a common cause. National Collegiate Alcohol Awareness Week is coming up soon, and we are asking retailers to share their tactics for preventing underage drinking. The campaign is called "Retailer Tip of the Week," and retailers can go online and share their ideas.

The great part about this tool is that some retailers may have tips that others haven't thought of. My division will be compiling these ideas and sharing some that can make a difference in retail business practices while protecting our youth. One common tool that's used throughout the industry is color-coded wristbands for underage and of-age patrons.

At the end of this campaign and in conjunction with National Collegiate Alcohol Awareness Week, the Secretary and I will feature helpful tips in short videos. Whether you work in a bar or a convenience store, I ask you to visit our Web site, www.MyFloridaLicense.com, and share your ideas.

Sincerely,

John Powell

Director, Division of Alcoholic Beverages and Tobacco

Department of Business and
Professional Regulation
1940 North Monroe Street
Tallahassee, Florida 32399
Customer Contact Center:
850.487.1395
www.MyFloridaLicense.com