New Radio PSA Brought to You in Part by the Division of Alcoholic Beverages and Tobacco
August 1, 2008
TALLAHASSEE—The Department of Business and Professional Regulation’s Division of Alcoholic Beverages and Tobacco is proud to announce a new co-sponsored radio Public Service Announcement for “We Don’t Serve Teens,” a Century Council initiative.
“We Don’t Serve Teens,” developed by the Federal Trade Commission and The Century Council, is an initiative designed to inform adults that providing underage youth with alcohol is unsafe, illegal and irresponsible. The campaign features point-of-sale materials designed to raise awareness as well as a public service announcements.
“DBPR has a longstanding relationship with The Century Council; we have worked together on several campaigns to prevent underage drinking in the past, and we are pleased to be part of this newest radio PSA,” said Secretary Chuck Drago. “While we are primarily charged with enforcing underage drinking laws, we believe prevention efforts are essential. Parents, retail establishments, community groups and government agencies all play a role in the fight against underage drinking.”
Launched in 1991, The Century Council is funded by America’s leading distillers and is a national not-for-profit organization dedicated to fighting drunk driving and underage drinking The Council’s mission is to promote responsible decision-making regarding alcoholic beverages and discourage all forms of irresponsible consumption through education, communications, research, law enforcement and other programs. For more information on this campaign or to order materials, please visit http://www.dontserveteens.gov or http://www.centurycouncil.org.
The mission of ABT is to keep alcohol and tobacco out of the hands of underage persons, to ensure that licensed establishments are in compliance with the laws and rules regulating the industry in Florida, and to collect taxes and fees related to these industries.
The Department of Business and Professional Regulation’s mission is to license efficiently and regulate fairly. The Department licenses more than one million businesses and professionals ranging from real estate agents, veterinarians, and accountants to contractors and cosmetologists. For more information, please visit www.MyFloridaLicense.com