IMPORTANT NEWS...
Division of Alcoholic Beverages and Tobacco Seeks Industry Best Practices to Prevent Underage Drinking
ABT Launches "Retailer Tip of the Week" Campaign
October 7, 2009
TALLAHASSEE—Alcoholic beverage retailers are on the front lines of preventing underage drinking, and many of them have probably seen it all when it comes to attempts to purchase alcohol underage. In advance of National Collegiate Alcohol Awareness Week, Oct. 15-21, the Department of Business and Professional Regulation’s Division of Alcoholic Beverages and Tobacco is launching the “Retailer Tip of the Week” campaign. Alcoholic beverage retailers are invited to share their tricks of the trade to prevent underage drinking. Tips can be submitted online at www.myfloridalicense.com and can range from how to spot fake IDs to the importance of carding every person at the table for a pitcher of beer. The “Retailer Tip of the Week” campaign will culminate with short videos sharing industry tips during National Collegiate Alcohol Awareness Week. Videos will be featured on the department’s Web site and Facebook profile.
“We are eager to engage our alcoholic beverage licensees in the dialogue on how to prevent underage drinking. Rather than each business having to reinvent the wheel, we hope that by pooling ideas, each licensee can benefit from this shared knowledge,” stated Secretary Charles W. Drago. “Working with our licensees is one way we can assist colleges and universities in their efforts to prevent underage drinking.”
Alcoholic beverage retailers, from bars to restaurants and from convenience stores to package stores, are invited to visit the Web site now through Oct. 15 to share how they prevent underage drinking. From the home page, a link to the online form can be found under the Customer Service Spotlight section.
The department’s mission is to license efficiently and regulate fairly. The department licenses more than one million businesses and professionals ranging from real estate agents, veterinarians, and accountants to contractors and cosmetologists. For more information, please visit MyFloridaLicense.com or call 850-922-8981.
###