Department of Business and Professional Regulation Launches "Why Not?" Spring Break Video Contest to Prevent Underage Drinking
February 5, 2009
TALLAHASSEE—Florida’s beaches are a popular Spring Break destination, and in advance of this year’s springtime festivities, the Department of Business and Professional Regulation’s Division of Alcoholic Beverages and Tobacco is launching a video contest called “Why Not?” Using YouTube.com for submissions, the campaign is geared toward Generation Y’ers and asks 14- to 20-year-olds to share videos on why they choose not to drink alcohol this Spring Break. The campaign does not use any taxpayer money and relies on existing communications tools, as well as partnerships with the alcoholic beverage industry and government agencies, to award prizes and create awareness.
“Enforcement should always be a measure of last resort, and ‘Why Not?’ is a creative and innovative way to reach our teenaged population before they are faced with the difficult decision of whether to drink alcohol this spring break,” stated Secretary Charles W. Drago. “We recognize the power of peer-to-peer communication and the positive effect it can have when teens realize that many people, just like them, are choosing not to drink.”
Whether it is a rap or a poem, a dramatic performance or a monologue, youth throughout the country can submit 30-second videos through Feb. 28, 2009. Prizes have been made possible through partnerships with the Florida Retail Federation, Charmer Sunbelt Group, and Tri-Eagle Sales. The Grand Prize Winner will receive the Florida Retail Federation $1,000 gift card to Best Buy; the Second Place Winner will receive the Charmer Sunbelt Group $875 gift card to Best Buy; and the Third Place Winner will receive the Tri-Eagle Sales $250 gift card to Best Buy. All winners will have their videos posted on the DBPR Web site.
According to the Florida Youth Substance Abuse Survey, most teens are not drinking. Of the 30 percent of high school freshmen and 48 percent of seniors that report drinking on a 30-day basis, only 16 percent of freshmen and 29 percent of seniors are self-reported binge drinkers. This campaign is a way for the majority of high school students who choose not to drink to share their message and have a positive influence on their peers.
For more information and complete contest rules, visit http://www.myflorida.com/dbpr/Why_Not.html.
The mission of ABT is to keep alcohol and tobacco out of the hands of underage persons, to ensure that licensed establishments are in compliance with the laws and rules regulating the industry in Florida, and to collect taxes and fees related to these industries. ABT is housed within the Florida Department of Business and Professional Regulation.